Chinese social media platform RedNote gained over 700lucky pot,000 users in two days as the US TikTok ban draws closer.
Reuters said US downloads rose over 200% year-over-year this week and 194% from the previous one.
READ: Potential impacts of a TikTok ban
Article continues after this advertisementLemon8, another app linked to TikTok’s parent company ByteDance, became Tuesday’s second most popular free app on the Apple App Store.
FEATURED STORIES TECHNOLOGY RedNote: Chinese app gains users as TikTok ban looms TECHNOLOGY Vatican AI laws: A Catholic approach to tech regulation TECHNOLOGY Accounting technicians can boost Philippine economy – group The RedNote enters more pockets worldwideIn 2013, Miranda Qu and Charlwin Mao co-founded the RedNote app in Shanghai, previously naming it the “Hong Kong Shopping Guide.”
Unemployment among young people and college graduates jumped from 13.2% in June to 17.1% in July, as some 12 million students entered the labour market, before the August figure rose to its highest level since the National Bureau of Statistics decided to change the methodology to not include students in December 2023.
It targeted Chinese tourists looking for recommendations outside the mainland.
Article continues after this advertisementNowadays, the humble shopping guide is China’s rival to Instagram.
Article continues after this advertisementIts alternative name is “Xiaohongshu,” meaning “Little Red Book.”
Article continues after this advertisementCNN compares it to the Communist text “Quotations from Chairman Mao Tse-tung.”
Mao Tse-tung required every Chinese to carry the red book at all times and memorize its contents by heart.
Article continues after this advertisementNowadays, people worldwide are putting the RedNote in their pockets as it gains more downloads.
Americans like Heather Roberts joined the app to defy the United States’ upcoming TikTok ban.
“Our government is out of their minds if they think we’re going to stand for this TikTok ban,” the user told CNN.
On January 15, 2025, the terms “RedNote” and “xiaohongshu” topped Google Trends, gaining a 4,400% and 3,050% increase.
More Americans have also searched “learn Mandarin” on Google as they flock to the Chinese app.
Ivy Yang, a China tech analyst and founder of consulting firm Wavelet Strategy, commented on the sudden influx of Americans.
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“[RedNote] unexpectedly created one of the most organic forms of cultural exchange between the US and China we’ve seen in recent years.” lucky pot
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